Training

See also: Working Together To Get Things Done, Sustainable Human Systems

Overview

Even the strongest message won’t deliver itself! Participants learned how the pros plan their campaigns, measure their accomplishments, and do it even better next time. The More Than a Message training provided big concepts and practical tips you need to plan and carry out your effort.

Audience

This workshop was for people who need to communicate with public audiences about natural resources, watershed management, and land conservation. 

Objectives

Participants learned how to:

• Plan successful communication efforts

 Learned to distinguish successful and unsuccessful communication efforts -- and how to draw up the best plan possible for the resources you have available to you.

•  Reach new audiences

Explored how to research your target audience using mass media, direct marketing, and online techniques to find your audience and deliver your message.

• Develop next steps for messaging

 Learned how you can use "the slope" to predict and measure the number of people who notice and respond to your message. Discovered what it takes to turn simple actions into big steps that really make a difference.

And, participants learned three surprising reasons why most outreach efforts fail along with how to master the basic concepts that communication professionals use when planning outreach efforts that succeed.

Workshop Format

This 1 day workshop consisted of indoor lectures and group activities.